Some tips and hints will help you to create a good impressing portfolio website, which you would be proud to show to your prospective clients. There are mainly two types of portfolio websites. One is predesigned portfolio website and the other is custom designed portfolio website.
Predesigned portfolio website
Creating your own portfolio website is very cheap. This is significantly cheaper than the custom designed portfolio website. So, if you are just starting as a freelance photographer, looking for the ways by which you can save costs then you can choose predesigned portfolio website. But using the predesigned template would not give you enough options. This approach would not take more than a day or two.
Custom designed websites
The other option is to take on to a design agency. This would cost you more but the major advantage to this approach is that you would get the unique and customized website that matches with a personality you are attempting to project. Designers would understand how to optimize your site for the incorporate convenience for the readers and search engine. You would also get a designer who would keep on updating the website for you with information and new photos or you can have an option of control your content, where you can even do it yourself. So, here you would keep your site with new developments and content.
So here are few points that you need to know for creating a custom designed websites:
Show the best of your work and keep it brief
A prospective client would not like to look at your all the photos you have taken up till date. They are only interested in looking to your best of work, therefore select few images from each category for example: 10 landscape images, 10 wedding shots etc.
Do not ignore the online social media, be connected with facebook, twitter and Flicker to display your photography. All the links must be exhibited on your portfolio website
Your custom designed portfolio website should be updated regularly. Firstly it would reveal that you are a popular photographer and secondly as you will shoot more, it would enhance your standard and style.
Make sure that your navigation links are placed prominently.
Communicate your personality
Your website should not be having a simple white background. Try to use it to communicate your style and personality to prospective clients.